Audience Reactions to Orientalist Stereotyping in I Dream of Jeannie
Date: August 2015
Author: Katherine Bullock, PhD
This paper presents the results of focus group discussions of the 1960s American sitcom, I Dream of Jeannie. The findings reveal that this popular television series, replete with Orientalist imagery, had contributed to widespread negative stereotypes of Islam and Muslims. Much attention in the field of audience studies focuses on the relationship between media violence and violent behaviour, or the impact of news coverage on voting behaviour. The portrayal of minorities as influencing racist attitudes has been less studied, and an exhaustive literature search on the impact of negative media representation on peoples’ attitudes towards Islam/Muslims only turned up seven studies.
- RT @nccm: NCCM QUOTED: Muslim communities are telling new stories to break old stereotypes, say panelists
- .@CivicMuslims & @Give_30 signature #GIVTAR is happening again. All proceeds go to local food banks. Gets your tick… https://t.co/GgCdLN4sxP
60 days ago
Join our mailing list
This is the best way to keep informed of all our activities. Don’t worry, we won’t flood your inbox. We also respect your privacy and will never share your information with a third party.